Live streaming in the music biz has been seeing something of a pandemic-fueled boom recently, causing platforms to rush to expand their offerings. The latest instance of this comes from the once game-focused platform Twitch, who are now giving artists the option of live streaming on Amazon Music via their service.
The rise of live streaming has been one of the major storylines in the music industry during the current pandemic, with artists who normally would play live shows in person acclimating to the format and expanding it in ways no one could have predicted.
Twitch — the reliable live streaming platform originally centered around video games — has led the live streaming revolution, predating newer platforms like Instagram Live and Facebook Live by years. And now, Amazon Music has added the ability for artists to enable their Twitch streams right in the Amazon Music app!